BOSTON SCIENTIFIC
INNOVATION CENTER EXPERIENCE
- ROLE: CREATIVE LEAD / EXPERIENCE DESIGN / SYSTEMS DESIGN / CREATIVE TECHNOLOGIST
- FOR: SOSOLIMITED
- STATUS: COMPLETED
Boston Scientific’s new Innovation Center needed a lobby experience that could do more than greet visitors. It needed to express the company’s culture of medical innovation, adapt to a changing schedule of physicians and customer groups, and make the building feel alive from the moment someone walked in.
In collaboration with Perkins&Will, we designed the welcome experience as a responsive media environment made of two connected moments: a personalized Welcome Wall and an architectural Light Wall. Together, they transform the lobby from a static branded threshold into a living communication system — one that can shift between calm architectural presence, event-specific hospitality, and product storytelling depending on who is in the building.
The Welcome Wall brings the experience into direct conversation with visitors. Hidden LED technology behind fabric and physical signage allows the wall to shift between quiet brand presence and event-specific messaging, displaying welcome text, visitor names, organizations, and product-related content when needed. It gives the Innovation Center a more personal front door: one that can recognize who is arriving and shape the tone of the space around them.
This Light Wall is the third version of my Chameleon Wall system, which I originally designed as a modular platform. The system can adapt to different scales, architectural contexts, and client needs while maintaining a consistent language of light, depth, and motion. For Boston Scientific, the system was adapted through both form and behavior: a new lens design draws from the Watchman device–one of the company’s flagship products–and the geometry of flowers, while new animations were created to reflect the company’s ethos of care, precision, innovation, and movement through the body. The lens carries the radial structure and engineered delicacy of a medical implant, but softens it through a natural, organic form. The motion language extends that idea, translating pulse, breath, flow, intervention, and healing into abstract patterns of light.
The Light Wall translates ideas of flow, pulse, breath, signal, and intervention into abstract motion across a field of custom LED fixtures. Rather than illustrating medical devices literally, it creates an atmosphere that feels precise, human, and alive. Its animations draw from the rhythms of the body and the language of medical technology: stent-like movement, expanding pulses, directional flow, and quiet ambient patterns that bring a sense of energy into the architecture without overwhelming the space.
A major goal was to make the experience effortless for the teams operating the Innovation Center every day. Instead of asking staff to manage the lobby as a separate media system, we connected the walls to Boston Scientific’s existing event workflow. Visitor and event information from Salesforce can flow into a custom CMS, where staff can review, refine, and publish what appears in the space.
That integration turned the walls into part of the Center’s daily operating rhythm. A scheduled visit can become a personalized welcome moment. Event context can shape the tone of the Light Wall. Product content can be tailored to the audience in the room. And staff still have a simple layer of control when they need to adjust messaging, override defaults, or prepare for special events.
The result is a lobby that behaves less like a set of screens and more like part of the building’s communication system. It supports hospitality, storytelling, and operations while giving Boston Scientific a flexible platform for welcoming customers into the work, technology, and care happening inside the Innovation Center.