LINCOLN CENTER INFOSCAPE
- ROLE: CREATIVE LEAD + CREATIVE TECHNOLOGIST
- FOR: SOSOLIMITED
- TEAM:
ERIC GUNTHER
AYA ABDALLAH
BAO HU
JANE CHENG
WES THOMAS
POLICARPO BAQUERA
JOHNATHAN JACKSON
JANET CHAN
MAI-PHUONG BUI
MARGARET CLINTON LIU - COLLABORATOR: WSDIA, AVI-SPL
- STATUS: PHASE 1 COMPLETED
From the beginning, we wanted the Infoscape to carry the energy and artistic excellence of Lincoln Center’s performances beyond the venues themselves, bringing what happens inside the theaters to life on public digital canvases across the campus and out onto the streets.
The project was much more than a simple hardware upgrade. It was an opportunity to transform a fragmented network of screens into a unified communication platform for one of the world’s most complex cultural ecosystems.
Early conceptual motion renderings for activation provocations.
The work began with a discovery phase that included interviews with all of Lincoln Center’s constituent organizations. Those conversations revealed a shared challenge: many institutions, brands, workflows, and audiences needed to speak through one system. The Infoscape had to support event promotion, daily schedules, ticketing, donor messaging, takeovers, gallery content, and public information, while remaining coherent, flexible, and easy to manage.
Phase 1 modernized key digital surfaces across campus, including the 13 blades along 65th Street, the David Rubenstein Atrium media wall, bollards, ticketing screens, and informational displays. More importantly, it created a new content and design system that connected digital signage to Lincoln Center’s existing content pipelines. By integrating Fountain, LincolnCenter.org’s custom CMS, event data could flow directly into signage layouts, reducing manual entry and creating a more reliable source of truth across web and on-campus communications.
The template system was designed to reduce production burden, especially for smaller constituent organizations. Instead of requiring bespoke assets for every screen, layouts used standardized content zones and familiar aspect ratios so imagery created for web, social, and marketing channels could be reused across the Infoscape. This allowed the system to elevate the campus experience without adding unnecessary complexity to already busy teams.
The 65th Street blades became the clearest expression of the project’s ambition. Rather than treating the 13 screens as individual posters, we approached them as a block-long urban canvas capable of coordinated motion, constituent features, campus messaging, takeovers, and “Wow Moments”—artistic interludes that bring surprise and beauty into the everyday flow of the city.
A proposed Phase 2 builds on this foundation by imagining broader applications for access and wayfinding, including digital guidance, multilingual support, staff tools, and art-led navigation.
We see the Infoscape digital signage as cultural infrastructure: a system that supports operations and content production while creating a more legible, expressive, and welcoming Lincoln Center.